I create structured, user-focused content that helps people navigate complex information with confidence.
Whether shaping a website’s information architecture, improving a digital journey or building a content system, my focus is always the same: clarity, progression and measurable improvement.
How a research-led content strategy increased benefits enrolment completion rates from 20% to 39% without redesigning the platform.
Using stakeholder workshops and user research to design a single source of truth for employee benefits information.